Infographic

The brief was to develop a new packaging design for an existing product, creating an infographic layout for contents, ingredients, nutritional information etc. The product chosen was bottled water, with the concept of creating a more sustainable version of packaging, and communicating the effects of plastic packaging on the environment.

The packaging design explains the cycle of a plastic bottle and its ultimate impact on the environment, including to sea life and humans. The necessity of using an alternative to a throw away plastic bottle is made clear to the consumer through the use of infographics.

RESEARCH

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